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Published on 10/25/2023
In the world of luxury linen, one name stands out from the crowd: Jesurum Venezia 1870. With an illustrious history spanning more than 150 years, Jesurum has consistently set the standard in the textile industry for craftsmanship, quality, and elegance. Its linen has graced the beds and adorned the dining tables of royalty. Naturally, it was Jesurum that Crystal turned to for the finest bed linen for our esteemed guests aboard Crystal Serenity and Crystal Symphony.
Yet, you could be forgiven for not immediately recognizing the name Jesurum if you don’t possess a superyacht or private jet. This brand has been largely the preserve of Italian aristocracy and the rich and famous, all of whom are fans of the company’s painstakingly created, meticulously hand-embroidered linen and lace.
Today, Jesurum is preserving this legacy while embracing change under new ownership. Current CEOs Paola and Carla Cimolai took over the company with Carla’s husband, Filippo Olivetti, in 2021, and have breathed fresh life into the venerable company. They will champion the intricate designs, traditional techniques, and timeless elegance that have made the brand so famous while also exploring contemporary ideas.
The quest is to ensure this top-quality, high thread-count linen not only graces the homes of aristocracy and other discerning customers worldwide but is cherished as an heirloom to pass down the generations, embodying a legacy of Italian craftsmanship and artistry.
"The partnership between Jesurum 1870 and Crystal makes complete sense,” says Paola Cimolai. “Together, we fuse our know-how, dedication and innovation of the art of Venetian embroidery with the excellence at sea that has made Crystal a household name for more than three decades. It is an honor for us to work with such a prestigious brand as Crystal."
Jesurum’s linen is uncompromising in its quality. Only the finest raw materials, such as cool Egyptian cotton and sumptuous silk, are used. These materials are rigorously inspected to meet Jesurum and Crystal’s exacting standards and the result is textiles that are not only luxuriously soft but also exceptionally durable and can maintain their pristine beauty.
Yet what truly sets Jesurum apart is its dedication to the art of embroidery. Each piece is a canvas for artisanal expression, showcasing intricate detailing that tells a story of tradition and craftsmanship. Naturally, this attention to detail was top of mind when choosing the bespoke cotton sheets for Crystal’s cruise ship bedding collection.
As your dedicated butler guides you through your opulent suite, your attention will be drawn instantly to the bright, bold design on the beautiful cotton-blend bedding. You’ll feel the difference from your first night onboard – slipping between these silky sheets for restful sleep unlike you’ve encountered before. Just don’t linger in bed the next morning, remember, there’s a whole world out there to explore.
